WIFTA 2007 PSA Campaign :: GOCA

AWARENESS

KNOWLEDGE

TESTIMONIAL

ACTION

In the summer/fall of 2007, WIFTA produced a Public Service Announcement campaign for the Georgia Ovarian Cancer Alliance. The three spot campaign centered around GOCA’s motto, “Awareness, Knowledge, Action.” The PSAs focused on real people whose lives were touched by ovarian cancer in some way, whether they were survivors, family members, or medical experts. GOCA’s mission is to make the public more aware of this often misunderstood and rarely discussed disease. The slogan of the campaign was “Ovarian cancer isn’t silent, it whispers. Are you listening?”

Widdi Turner, Vice President of Professional Development for WIFTA spearheaded the campaign. Georgia Tanner, director of WIFTA’s 2006 Emmy Award-winning PSA, served as creative consultant on this project and collaborated with GOCA Executive Director Nancy Noto on the concept for the campaign. After a call for submissions in June, three directors were selected for the project: Shandra McDonald-Bradford, Shani Harris Peterson, and Stacey Childers Fitzgerald. Their producers were Melanie Bugg, Sherry Daye Scott, and Anna Krantz, respectively. Also brought on board were associate directors Allison Shok and Crystle Clear Roberson who worked under the directors in a mentor relationship, Gala Goodwin who assisted Widdi Turner, and Angela Barnes Gomes who served as AD for all three shoots. These spots were produced and crewed by over 50 volunteers who generously gave their time and talents to work on this invaluable cause. The campaign could not have been done without them and the generosity of our PSA sponsors (see below).

We would like to acknowledge the generosity of the “talent” in the spots, real people whose lives have been impacted by ovarian cancer in some way:

Christopher Seely, Ginger Ackerman, Phenola Smith, Kristen & Court Thomas, Heidi Barron, Ali Mencher, Janet Kempe, Lorraine Powell, Brad Mencher, Susan Coples, Dr. Ira Horowitz, Sandy Mencher, Gerri Vereen, Stephanie Williams, Jason Childers.

Production began in August and the spots were completed in October. In addition to the three-spot campaign for television, Shandra McDonald-Bradford also cut a “Testimonial” spot from her footage for GOCA to use in their outreach programs.

For more information on GOCA, go to www.gaovariancancer.org.

PSA In-Kind Sponsors:

• PC&E
• Lab601
• Tape Warehouse
• White Dog Studios
• Michael Wynne, compose

AWARENESS

Director, Shani Harris Peterson
Producer, Sherry Daye Scott
DP, Tom Burke
Editor, Noel Dowd
AD, Angela Barnes Gomes
AC, Eason Duncan
Grip, Bill Bennett
Gaffer, Ross Davis
Sound, Mike Filosa
Teleprompter, KayUndria Hardiman
Makeup, Cookie Davis
Stills/Grip, Ron Alston
PA, Quandria Stephens
PA, Isa Miles
PA, Michael McKenzie

KNOWLEDGE

TESTIMONIAL

Director, Shandra McDonald-Bradford
Assoc Director, Crystle Clear Roberson
Producer, Melanie Bugg
DP, Kathleen Kelly
Editor, Noel Dowd/Azita Ayagh
AD, Angela Barnes Gomes
AC, Stephen Kirkpatrick
Gaffer, Steve Bellomy
Key Grip, Matthew Ruggles
Sound, Aron Siegel
Teleprompter, Jana Kirkey/K2 Productions
Makeup, Jacque Carder
Makeup Asst, Amanda Lauter
Talent Wrangler, Eden Robards
PA, Delphanie Hutchins
PA, Porsha Huff
Craft Service, Stephanie Morales, Eric Forth
Stills, Dana Serby

ACTION

Director, Stacey Childers Fitzgerald
Associate Director, Allison Shok
Producer, Anna Krantz
Consulting Producer, Jud Hockersmith
DP, Keith Sherer
Editor, Noel Dowd, Azita Ayagh
AD, Angela Barnes Gomes
AC, Tadesse Banitwesson
Grip, Mike Cosky
Gaffers, Stan Fyfe, David Traylor
Sound, Tim O’Donnell
Teleprompter, Jana Kirkey/K2 Productions
Wardrobe, Christian Vick
Makeup, Charity Sybil Baugham
PA, Mike Ogletree
Craft Service, Donna Davis

Crew for additional shooting in October:
Producer, Anna Krantz
AD - Angela Barnes Gomes
AC, Eason Duncan
Key Grip, Robert Kempf
Gaffer - Chris Antignane
Grip, Cameron Woodall
Sound, Mike Clark
Teleprompter, Melissa Randle
Makeup, Cookie Davis
PA, Isa Davis