Shellie Schmals

VP, Programming

As Film Programming Manager at the Atlanta Jewish Film Festival since 2014, Shellie plays an active role in selecting the nearly 600 films that are considered for each annual Festival – and for recruiting, training and managing the 200 volunteers who sit on the Film Evaluation Committee to evaluate them. She has 25 years of experience in the non-profit universe working in: public relations, development, leadership training, stage management, special events production.


Shellie has a Masters in Business Administration and Masters in Higher Education Administration; proudly serves as Secretary on the Board of Directors of WIFTA (Women in Film and Television Atlanta), co-chairs the WIFTA Short Film Showcase, is active in GPP (Georgia Production Partnership), produces and hosts variety and art shows throughout Atlanta with Roxie Roz Burlesque collective.

Shellie Schmals