Shellie Schmals

VP, Programming

Shellie Schmals is thrilled beyond words to be Stage32's Director of Community, a role that allows her to be a cheerleader for the entertainment world by connecting industry professionals to next level career opportunities, amplifying the voice of Stage32 Thought Leaders, and boosting the profile of Stage32 Brand Ambassadors. Shellie also spends her time as Creative Director of The Springs Cinema & Taphouse in Atlanta, Georgia designing immersive film programming for cult classics, new favorites, horror films and iconic 80s with dance, comedy, music, fashion and fun!


In her previous position as Senior Program & Industry Relations Manager at the Atlanta Jewish Film Festival, Shellie played a lead role in selecting the nearly 800 films that are considered for each annual Festival. She has 25 years of experience in the non-profit universe, holds an MBA from Brenau University and EDM in Higher Education Administration from the University at Buffalo.


Shellie currently sits on the national board of the Film Festival Alliance (FFA), state-wide Georgia Production Partnership (GPP) as Membership Chair, and locally, as Women in Film & Television Atlanta as Vice President of Programming where she coordinates WIFTA industry panels at Dragon Con (Film Track) and Cinema Life Collective. Previous WIFTA positions include: co-chair of the WIFTA Short Film & Talent Showcase (2017-2020) and WIFTA Secretary (2016-2020). As a talent wrangler and producer/emcee, Shellie has been involved in many projects past and present, including Roxie Roz burlesque, Georgia Pinup Posse, and a burlesque/short film collaboration with the Philadelphia Jewish Film & Media (2021). She loves vintage style and her puppy-dog Bowser!

Shellie Schmals